Saturday, August 11, 2018

The Secret Sin of Perry Marshall

The other day I was speaking with Internet genius and expert Perry Marshall.  One of the points that I brought up in our conversation is the lack of video on the Internet.  Most savvy people in direct marketing on the Internet know that the use of effectively constructed video will increase sales dramatically.  That's a fact not conjecture.

I asked Perry, "why do you think few internet marketers are using video?"  He felt that there are a couple of reasons, one, a lack of what to do to make a compelling video, and lack of equipment.  I suggested that he start using more video to appeal to the type A, ADHD, Entrepreneur.  For $10,000 you can create excellent movie quality work and you own the equipment and can keep producing great work without using an outside company.  Heck you can even scale down and get a great in office studio with all the software, high powered computer to render video and a great camera for under $5,000.  When you own your equipment and feel like shooting you shoot, period.

The more you are in front of camera the more you grasp how to work with the camera.  The more you step in front of the camera the more confident you get. It's like learning how to ride a bike you will need training wheels--it's a process.

Even if you don't have the equipment you can shoot several high quality pieces at some small studios or rent the equipment for $500 or less.  You could probably shoot three or four videos for under $500, and edit them to your liking (as long as you shoot those videos consecutively during the same filming session).

I also suggest you get a teleprompter and work on your pitch to make it the best you can.  You can buy teleprompters that work with I Pads for less than $150.

To educate yourself tape hours of TV commercials and look for commercials that compel you to act urgently.  Few commercials invoke urgent action.  They are a waste of time and money.  When you get a hand full of great commercials story board those commercials and study the structure of the argument. Granted, instead of sixty seconds (shortest format that is successful on TV) on TV you can have a three or four minute, (and much longer video on line) as long as it's compelling and holds the viewer.

Most of the videos I see on line are really dysfunctional and don't have any real format to them.  A lot of people disclose that they just want to increase awareness with video.  If that's you you're missing the point. The purpose should be to make the sales process consistently perfect with video.  Next to in person, or over the phone sales there is nothing like video for driving sales on line.  It's a lot easier to watch TV then it is to read.  Keeping this in mind is important in order to achieve direct response marketing, direct marketing or DRTV success.

Start watching commercials more intently than regular programming when you are watching TV and start studying the structure of the copy, the call to action, the guarantee that is used, and most of all the claims.

                                                  written by Brad Richdale

Thursday, July 26, 2018

Can Mel Gibson, Warren Buffet, Jaime Dimon, Jeff Bezos or Donald Trump Fix Healthcare?















(Austin, Texas) July 26, 2019 
      
In a moment I’ll share a step by step plan to reduce healthcare costs by 45-70% in the next seven years, a goal Mel Gibson, Jaime Dimon, Warren Buffett and Jeff Bezos would be proud of.

First, let me share a quick story that’s not out of the ordinary in today’s healthcare house of horrors.

On December 25, 2017 I woke up in my hospital room and was told my kidneys were close to failure and that I could die.

I looked at the Doctor and asked, “on a scale of one to ten, ten being the best and one being the worse where do I stand?”

He answered, “you’re close to a zero.  Today you could die.”

I asked, “why?”

He said, “your kidneys have failed, your Doctor kept you on a drug longer than he should have.  He shouldn’t have prescribed this medication for more than 48 hours after surgery.  He probably forgot to stop the medication before he left to go skiing with his family.”

I asked, “what do I do?”
                  
His reply was simple, “call your friends and family, you could die before noon.”

So, I called friends and family.

I had faith that I’d live and not die.  So, did they.

Nonetheless I realized that the most dangerous place in the World isn’t Damascus, Juarez, or Tehran it’s your own hospital!

Old people know it.  They die from screw ups and infections in hospitals every day.

The only two things that work in our medical system is prevention (that’s voluntary not mandatory) and trauma units.

The hospital I was in was incredibly reputable and absolutely filthy.

No wonder people die from infections.  Dirt and death are everywhere.

When I bought a medical technology from Red Poling, the former CEO of Ford before he died I never thought I’d be in the medical industry, yet now I’m glad that I am.

The medical industry is a disaster it’s the perfect industry to disrupt.

The only way to fix the healthcare system is to totally bypass it.

You can’t fix it from the inside out, you can only fix it from the outside by bypassing the system.

But….

The system isn’t designed that way.

Neither was the car industry designed to work by sales from a website but then a crazy person named Elon Musk decided to change it.

Every day I hear the stories that his demise is approaching and that Tesla is doomed.

The only person who gets more negative coverage than Elon Musk is President Trump.

We live in a negative world. 

People love jumping on the risk takers.

Only unstable people with ADHD ever take risks, defy the odds and then crap on their critics.

When they finally prevail, they have suffered from fake news and fake friends.

I’ve experienced both.

So, I hope Jaime Dimon, Warren Buffett and Jeff Bezos succeed in lowering costs but by using the current system, but it’s absolutely impossible.  

They’re delusional if they think it can be done.

On December 25, 2017 I knew that I would spearhead change in the healthcare system.

I realized that there was shift in my life taking place...I could sense it.

I met a brilliant Scientist and Physicist at the start of 2018.   

They know how to take the technology I own and have created a technology that will transform how all of us will live.

Using an app and low-cost subscription based medical devices we can program how your body works.

Soon, we’ll program longevity, and prevent disease while you and your pets sleep.

If you’re in pain you can program your body to release Opioids and Endorphins.

If you can’t sleep we can help you sleep, even with insomnia. We can release serotonin and melatonin.

We can increase the production of healthy new cells quickly.

We can even improve your heart rate variability.

In all fairness, these shouldn’t be taken as FDA approved claims but based on our code and research we are quite certain we can prevent, reverse and treat many diseases that up until now we’re not treatable except through suffering and in some cases drugs that in many cases will eventually kill you from their side effects.

I’m sure you can understand why we’ve been very stealth about this. 

Some of our internal scientists don’t even know how the technology works. 

Our circle is tight, just three of us understand it but allow me to give you how it works in simple terms.

I’m just a regular person who needs complex ideas broken down to simple ideas.

So, let me break it down for you. 

We’ve turned the interior of the human or an animal’s body into a fiber optic circuit and using light at very specific intervals we can turn on biological functions as easily as turning on a light switch and unlike drugs there are no side effects.

Don’t get me wrong, I’m not against drugs despite the fact that someone I love is now a quadriplegic in a nursing home for taking a “stroke prevention” drug.

Drugs are sometimes absolutely necessary but technology is smarter without side effects.   

However, drugs are usually cheaper in the short term and well lobbied in Washington.  If an insurance company is lucky the patient will die soon before they have to pay for hospitalization and surgery.
Mask the symptom and ignore the problem is our current mantra.

So it goes. 

For years we’ve been using radio-wave based technology to treat chronic pain conditions instead of highly addictive pain killers.

It works but is a great example of a more expensive procedure than just addicting patients to opiates, which are cheap to make and prescribe.

If you think socialized medicine is better you’re delusional.

I’ve interviewed people that are subjected to socialized medicine.  It sounds great but it’s usually worse than our system which is hard to imagine.   

The whole world is suffering from lousy medical care no matter what you are being told.

The countries where people are the healthiest do have something in common.

People eat differently and they are active.

They don’t buy 36 blueberry muffins on Saturday afternoon.

They also get their asses off the couch.

It’s also not uncommon for them to limit alcohol and drug use (both legal and illegal drugs).

Those three things will prevent healthcare problems and when it comes to health an ounce of prevention is worth more than a pound of cure.

Let’s face it in the United States many people (I’ve been there) eat and drink way more than they should.

It’s also easy to get addicted to entertainment and stay on the couch. 

It’s the American way of live and it’s absolutely killing us.

Stress caused by traffic, smartphones, and the exposure to blue light from computers and phones is adding to our lousy diet, drinking, and laziness.

Other than diet, exercise and moderation, technology can really change how we live.

Technology can reduce our dependence on legal and illegal drugs.

Technology can prevent, reverse and treat diseases.

We’ll prove that we can improve your health without changes in diet or exercise on a cellular level.  

We can’t force you to work out but it if you can push a button on an app you will be able to improve your health and longevity, not just for you, but for your favorite pet also.

I want to add two things that are transformative to health and in both cases, we have no interest in.
First and foremost is PRP and biologically compatible stem cells.

The only time I’d consider stem cells that aren’t your own is by going to Dr. Riordan’s stem cell clinic in Panama.  Google Joe Rogan, Mel Gibson and then watch Joe interview Dr. Riordan, it’s mind blowing and takes a little over an hour.

In the U.S. PRP which is the use of your own blood once your platelets have been concentrated can eliminate a lot of surgical procedures.  

PRP stands for platelet rich plasma.

More obtrusive is the use of your own Mesenchymal stem cells taken from your hip and processed from your bone marrow.

The FDA doesn’t allow any other type of cells even stem cells from your stomach (autologous) to be injected although some other countries do.

Any cells not from your body and I’d suggest you go see Dr. Riordan, he’s the only guy I trust and what he did for Mel’s dad was amazing.

I was pleased to see Regennex recently construct a deal with an insurer to avoid the high cost and risk of operations.

Regennex has Doctors globally doing PRP, stem cell and platelet lysate injections for patients with knee, hip, shoulder, ankle and peripheral neuropathy problems.

You can even get a PRP shot for erectile dysfunction and for women who want to increase their orgasms.  You can’t make this stuff up.

Long story short if we can reduce surgeries with PRP and stem cells we can cut costs, cut hospital stays and in many cases fix a lot of problems without downtime.

Of course, there isn’t a powerful lobby for stem cells and PRP, but maybe costs and common sense will soon prevail.

One of our breakthroughs is we have written the code for releasing Mesenchymal stem cells with our technology, stay tuned, we’re about to change biological aging affordably.

Let me shift gears to a company that has transformed my life and my health, Ancestral Supplements just outside Houston, Texas.

Glandular vitamins have been around for a long time but you rarely hear about them.

They use grass fed cattle organs, bone, and every other organ to cause transformation in humans.  In my first months my blood pressure went down dramatically and I lost 15 pounds (I never felt hungry).

In days you’ll discover why glandular vitamins work and thanks to Amazon you can read the reviews on their products and you’ll discover for yourself why glandular vitamins along with technology, PRP, stem cells and exercise could slash healthcare costs by 45-70 percent in the next few years.

Thank God that whether you like Gibson, Trump, Buffet, Dimon or Bezos all five see that our current system is a disaster.

One more thing, get your fat, lazy ass off the couch and stop watching TV.  That’s more for me than you so don’t take it personally.

For more on our technology which we’re still tight lipped about go to www.globalphoton.com






Sunday, February 4, 2018

In the Words of a Cancer Survivor How She Stayed Alive and Survived with Global Photon's Lazarus

This is one of our cancer survivors who is still alive because of our Lazarus Technology.

Enjoy the video it's emotional.



                                                  By Brad Richdale

Global Photon Has Proved Non Clinically That CIPN and Chemo Side Effects Can Be Treated Without Drugs

We will begin clinical trials by September 10, 2018.

Here's the patented solution to chemotherapy side effects that has been proven non clinically with an IDE exemption.



                                               By Brad Richdale ®

Wednesday, June 14, 2017

BREAKING NEWS FOR FRANK KERN: FACEBOOK CONNECT, NASDAQ: FB Makes it Easy for Advertisers To Make Money

Frank Kern recently sat down with Andy Jenkins and his partner to review how they've made a lot of money fast on FACEBOOK NASDAQ: FB .

Facebook is now following you all over the internet to see what you're buying (that's creepy but it's the world we live in).

With years of sending direct mail as a core part of my lifetime resume of direct marketing and direct sales we always focused first and foremost on the lists we were testing versus our target buyer.  Now FACEBOOK (NASDAQ:FB) is doing that electronically.

They're even guaranteeing your acquisition cost much like the Google Display Network (something you should learn from my friend Perry Marshall). This is critically important for DRTV and direct response DRTV advertisers and marketers.

There's a lot of great information in their video and you should take notes and watch it three times in three days to get the full effect especially if like me you have ADHD.

Frank Kern missed his calling as a stand up comedian.

                                                written by Brad Richdale









Sunday, May 14, 2017

The Shark Tank Re-Shoot of The Kevin Harrington IGrow Direct To Consumer Medical Marketing Infomerical by Brad Richdale

Have you ever seen Shark Tank with Mark Cuban?

Since Kevin Harrington left the show he's shot a lot of infomercials and done well leveraging his celebrity.

Kevin shot a show for IGrow that bombed.  It cost $300,000 plus points.

I shot this on 4K for $40,000 in one take with under $20,000 in post production.

If you think the new healthcare bill, if there will even be one, will be that much better than the piece of garbage we currently have, commonly known as Obama Care, you're delusional.

The new model is direct marketing medical devices, direct to consumer medical device marketing and direct to consumer medical marketing bypassing insurance which doesn't pay for medical devices (like they used to) and never will again.

In other words medical device companies are going bankrupt, or have more lobbyists than there are members of Congress to protect reimbursements.

If you're a patient, as far as I'm concerned you're on your own in the United States.

The new model is cash.

Those that believe Medicare will always be there are stupid, and delusional.

At some point, the government will have to slash benefits and the U.S. will make Greece and their austerity program look like a day at the beach.  It's already begun you just weren't paying attention.

The problem is medical device companies who can't get reimbursement are incompetent in selling direct fortunately selling direct is my wheelhouse.

Although this is not the final cut, it's very close.  Enjoy it, the short form 60 second and 120 second is about to follow.




                                                    written by Brad Richdale
                                                         copyright 2017