Wednesday, June 14, 2017

BREAKING NEWS FOR FRANK KERN: FACEBOOK CONNECT, NASDAQ: FB Makes it Easy for Advertisers To Make Money

Frank Kern recently sat down with Andy Jenkins and his partner to review how they've made a lot of money fast on FACEBOOK NASDAQ: FB .

Facebook is now following you all over the internet to see what you're buying (that's creepy but it's the world we live in).

With years of sending direct mail as a core part of my lifetime resume of direct marketing and direct sales we always focused first and foremost on the lists we were testing versus our target buyer.  Now FACEBOOK (NASDAQ:FB) is doing that electronically.

They're even guaranteeing your acquisition cost much like the Google Display Network (something you should learn from my friend Perry Marshall). This is critically important for DRTV and direct response DRTV advertisers and marketers.

There's a lot of great information in their video and you should take notes and watch it three times in three days to get the full effect especially if like me you have ADHD.

Frank Kern missed his calling as a stand up comedian.

                                                written by Brad Richdale









Sunday, May 14, 2017

The Shark Tank Re-Shoot of The Kevin Harrington IGrow Direct To Consumer Medical Marketing Infomerical by Brad Richdale

Have you ever seen Shark Tank with Mark Cuban?

Since Kevin Harrington left the show he's shot a lot of infomercials and done well leveraging his celebrity.

Kevin shot a show for IGrow that bombed.  It cost $300,000 plus points.

I shot this on 4K for $40,000 in one take with under $20,000 in post production.

If you think the new healthcare bill, if there will even be one, will be that much better than the piece of garbage we currently have, commonly known as Obama Care, you're delusional.

The new model is direct marketing medical devices, direct to consumer medical device marketing and direct to consumer medical marketing bypassing insurance which doesn't pay for medical devices (like they used to) and never will again.

In other words medical device companies are going bankrupt, or have more lobbyists than there are members of Congress to protect reimbursements.

If you're a patient, as far as I'm concerned you're on your own in the United States.

The new model is cash.

Those that believe Medicare will always be there are stupid, and delusional.

At some point, the government will have to slash benefits and the U.S. will make Greece and their austerity program look like a day at the beach.  It's already begun you just weren't paying attention.

The problem is medical device companies who can't get reimbursement are incompetent in selling direct fortunately selling direct is my wheelhouse.

Although this is not the final cut, it's very close.  Enjoy it, the short form 60 second and 120 second is about to follow.




                                                    written by Brad Richdale
                                                         copyright 2017



Wednesday, October 7, 2015

BREAKING NEWS For Donald Trump: You Won't Believe What He Just Said

Watching Donald Trump run for President has been exciting, crazy, stunning, brilliant and full of media gaffs and Twitter wars but will he really stick it out?

I wrote a story about the most amazing marketing genius of all time and you can read it here http://bradfordrichdaledirectresponsetv.blogspot.com/2015/10/donald-trump-king-of-direct-marketing.html

You'll learn more about how to use the media to your advantage by studying Donald Trump than anyone in history.

In my opinion he's the greatest pitch man ever.

I'm still wondering one thing though, "what's his favorite Bible verse?"

                                                  written by Brad Richdale

Saturday, April 25, 2015

News For Jay Abraham, Perry Marshall, And Joe Polish PRODUCTS THAT ARE BOUGHT Vs. PRODUCTS THAT ARE SOLD

There's a great revelation that few direct marketers, DRTV and ENTREPRENEURS sales people every get...there's a big difference between products that are bought and products that are sold.

20 years ago I did my first seminar after we hit number one in the Infomercial world, this clip is critically important because it focuses on the vast difference between products that are bought and products that are sold.

There's a huge difference between products that are bought and products that are sold.

Hopefully when you watch this you will get the epiphany between the two.  It will dramatically transform your thinking on how you evaluate whether a product or investment is a great product or great investment.

Remember when a product is classified as a product that is BOUGHT rather than a product that is SOLD you don't have to tell you just have to sell.  Here's the clip  https://vimeo.com/74338593

                                                     written by Brad Richdale

       further detailed with additional, sales enhancing comments at http://www.prnewswire.com/news-releases/direct-marketing-expert-brad-richdale-preps-plan-to-return-stokely-usa-to-profitability-74749682.html and http://www.bizjournals.com/prnewswire/press_releases/2015/02/18/DC35046

Thursday, December 25, 2014

News For PRNEWSWIRE and PRWeb: How To Structure A Press Release That Gets Immediate Response In the Wall Street Journal

The structure and components of a great press release are simple to identify, all you have to do is study this press release written by a brilliant writer reporting a major story in the stock market.

Here's the link, study the structure especially the headline and the first paragraph.  Within hours the Wall Street Journal and CNBC ran the story.

http://www.prnewswire.com/news-releases/direct-marketing-expert-brad-richdale-preps-plan-to-return-stokely-usa-to-profitability-74749682.html

                                           written by Brad Richdale Author


Tuesday, December 9, 2014

News For David Letterman, And John Madden --A Message To All Entrepreneurs

As many of you know I was a stand up comedian back when arguably the coolest place in the world was The Comedy Store on Sunset Strip.

My first night at the Comedy Store I followed Jeff Foxworthy and Roseanne Barr followed me in our debut.  I'll never forget it.

Pauly Shore's mom couldn't have been nicer to all of us she was amazing (Pauly take care of your Mom).

In this hectic time of the year take a break with Frank Caliendo who's one my favorites impressionists and his impersonation of one of my favorite announcers ever, the NFL's John Madden.

Keep in mind as funny as this clip is that humor rarely works in direct response marketing, DRTV or direct mail.  Often the message gets submerged.

However humor did work for David Letterman when he was a weatherman in Indianapolis.

                                                   written by Brad Richdale Author